Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

235 episodes

1 week ago

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

All content for Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth is the property of Content Allies - B2B Podcast Production and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

33 minutes 43 seconds

11 months ago

Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.

Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.

Key Takeaways:

(01:41) The StudioPod and Content Allies merger opens doors for growth.

(07:25) Listen Network enables ethical, effective podcast audience growth.

(12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI.

(17:42) Strong teams and long-term relationships drive entrepreneurial success.

(21:18) Aligning marketing and sales remains a key challenge for B2B leaders.

(25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions.

(28:45) B2B companies need data-driven strategies combined with creative branding.

(30:36) Misconceptions in B2B podcasting underscore the need for accurate insights.

(32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows.

Resources Mentioned:

Jake Jorgovan -

https://www.linkedin.com/in/jakejorgovan/

TJ Bonaventura -

https://www.linkedin.com/in/tj-bonaventura/

Content Allies | LinkedIn -

https://www.linkedin.com/company/contentallies/

Content Allies | Website -

https://contentallies.com/

Listen Network -

https://listennetwork.co/

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

#B2B #BusinessLeaders #Leadership