What does it really mean to lead with purpose when the world feels unstable, expectations are rising, and trust is fragile? In this episode of Leaders with Purpose, Daniela Flores joins the conversation to share what she’s seeing first-hand as organisations struggle to turn purpose from a statement into a lived experience.  Drawing on her work with global businesses, Daniela reveals why so many leaders say the right things, yet fall short when it comes to consistency, trust, and follow-through. Together, they discuss:- Why purpose can’t live in marketing alone- How leadership behaviour shapes culture- And why psychological safety has become one of the most important responsibilities leaders hold today Daniela also shares practical insight into how leaders can navigate pressure without trying to have an opinion on everything, and how clarity, alignment, and consistency create a sense of safety for teams even when answers are incomplete. This episode is for leaders who want to act with integrity, bring their people with them, and build cultures that can withstand uncertainty. Connect with us: Daniela Flores: https://www.linkedin.com/in/daniela-flores-mprca-a12869/ Lou Lai: https://www.linkedin.com/in/louise-lai-3958962a/ Rebecca Hull: https://www.linkedin.com/in/rebecca-hull-75a78b39/ Purpose Union: https://www.purposeunion.com/ Manifesto: https://manifesto.co.uk/