How do you transform a 200-year-old organisation without losing what makes it special? In this episode, Rebecca Hull and Lou Lai chat with Martine Parnell, who leads membership, marketing and digital at the Royal Horticultural Society (RHS).  Martine shares what it’s really like driving change inside a much-loved charity - from the challenges of legacy systems to the magic of bringing diverse teams together. Together, they talk about:  Why psychological safety matters so much if you want people to innovate.  How to balance the “heavy lifting” of transformation with the quick wins that keep teams motivated. Why gardening might just hold the secret to resilience in uncertain times. Martine also lifts the lid on the RHS Grow app - complete with an AI-powered chat botanist - and how data from millions of gardeners could shape the future of biodiversity in the UK. It’s a conversation about curiosity, courage, and finding hope in small everyday actions. Turn the notification bell on to hear more unfiltered stories from leaders across non-profits, higher education, culture, and social impact.