'Adult Innovation' Many individuals and organizations wrestle with the question of how they can become more innovative, ... and Thomas Wedell-Wedellsborg has the answers! Thomas Wedell-Wedellsborg is the author of What’s Your Problem? (Harvard Business Press, 2020), a book on how to solve the right problems. He is also the co-author (with Paddy Miller) of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. In the 34th episode...
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'Adult Innovation' Many individuals and organizations wrestle with the question of how they can become more innovative, ... and Thomas Wedell-Wedellsborg has the answers! Thomas Wedell-Wedellsborg is the author of What’s Your Problem? (Harvard Business Press, 2020), a book on how to solve the right problems. He is also the co-author (with Paddy Miller) of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. In the 34th episode...
33. How To Successfully Sell Professional Services: 'The Activator Advantage' - Matt Dixon
Leadership 2.0
56 minutes
1 month ago
33. How To Successfully Sell Professional Services: 'The Activator Advantage' - Matt Dixon
'Eating radishes' That is how, according to Matt Dixon, many 'doer-sellers' experience selling their services. People do not become management consultants, executive coaches, accountants, lawyers, or engineers to sell. However, for those working in professional service firms or independently, selling is an integral part of their role. At the same time, professional sales processes are changing. More and more professional services are sourced through RFPs, and buying committees are replacin...
Leadership 2.0
'Adult Innovation' Many individuals and organizations wrestle with the question of how they can become more innovative, ... and Thomas Wedell-Wedellsborg has the answers! Thomas Wedell-Wedellsborg is the author of What’s Your Problem? (Harvard Business Press, 2020), a book on how to solve the right problems. He is also the co-author (with Paddy Miller) of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. In the 34th episode...
