Join my conversation with Alyssa Garnick, founder of AGEAN PR, where we talk about brand marketing trends and what CCOs and CMOs need to keep in mind in the year ahead. 

Alyssa is an award-winning brand and PR campaign architect and has spent 25 years helping the biggest global brands position themselves, launch products with creative ideas, and grow press coverage that drives reputation and sales. She is a campaign creator and strategic PR counselor for the most iconic global brands. She has won three "best campaign of the year" awards, was named to PRWeek's "Top 40 Under 40" list, and she has won numerous other awards for her work with brands such as IKEA, McDonald's, P&G brands (Venus and Secret), Philips Norelco, Coca-Cola, UN Women #heforshe, FedEx, Microsoft, Krispy Kreme, and Neutrogena. She is a brand PR strategist who comes up with ideas, programs, and then overseas the media campaigns and content creation that activate and drive the desired results. 

Alyssa also has a specialty in promoting and shifting the reputations of corporate brands by creatively reaching different audiences, especially consumers. In September 2020, Alyssa founded a boutique PR firm, AGEAN PR. AGEAN does brand-building PR that is clear and powerful. AGEAN focuses on brand-building PR, for consumer brands, corporations, CEOs, experts, and celebrities that drive coverage, conversation, commerce, and reputation-building results.