Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
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Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
