S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

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Leadership In

Chelsea Strategies and JPEG Consulting

9 episodes

4 days ago

Leadership In is a candid, conversation-driven podcast hosted by adtech industry veterans Greg MacDonald and Geoff Wolinetz. Each episode explores a focused theme through the lens of a senior leader in advertising, media, or adjacent tech. Guests bring real stories, unfiltered perspectives, and lessons learned from the front lines of leadership, the wins, the failures, the tough calls, and the turning points that shaped their careers. © 2025 Chelsea Strategies and JPEG Consulting. All rights reserved.

Management

Business

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All content for Leadership In is the property of Chelsea Strategies and JPEG Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

Leadership In

35 minutes 15 seconds

1 week ago

S1E8: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

Greg and Geoff sit down with GumGum’s Kerel Cooper (CMO) and Katy Loria (CRO) to discuss the importance of embracing vulnerabilities, managing personal brands, and the difference in dynamics between large and small organizations. The conversation delves into GumGum’s approach to contextual advertising, the role of consumer mindset in targeted ads, and how AI and machine learning influence their strategies.

Link: Minority Report Podcast, co-hosted by Kerel Cooper

https://www.minorityreportpodcast.com/

01:45 Early Career Advice

02:51 Personal Branding and Goal Setting

05:44 Influential Leaders and Mentors

08:58 Navigating Different Organizational Sizes

11:36 GumGum

12:45 Contextual Advertising and Mindset

17:27 Balancing Leadership and Innovation

18:33 AI and Human Touch in Customer Engagement

21:29 Emotional Connection in Branding

32:12 Looking Ahead