Hosted by Upstart’s Keishawn Batts and Danielle Mills Walden alongside Don Richards-Boeff, this episode of Leadership in the Dealership dives into the challenge (and opportunity) of attracting and selling to Gen Z car buyers. With their unique shopping habits, digital-first mindset, and shorter attention spans, dealerships need fresh strategies to engage this emerging customer base.
Today, we debate whether social media marketing actually moves metal, explore innovative dealership branding techniques, and challenge traditional sales methods to meet Gen Z where they’re at.
Key discussion points:- How dealerships can leverage social media (and whether it actually sells cars)
- The power of influencers vs. grassroots dealership marketing
- Video marketing strategies that grab attention and build trust
- The ROI of social media ads—tracking leads and measuring success
- The future of car buying: seamless, digital, and Gen Z-approved
