90% of OKRs fail. But not because the framework is broken — it’s because most leaders use it wrong.
In this episode of the Leadership Launchpad Legacy Edition, we sat down with Philipp Schett — former Strategy Lead at Meta and Founder of Wave Nine, — to uncover the real reasons Objective Key Results (OKRs) don’t deliver results and what conscious leaders do differently to make them work.
💡 What You’ll Discover in This Episode:
If you’ve ever wondered why OKRs vs KPIs feel like a mystery or why OKRs aren’t transforming your organization as promised, this conversation is your blueprint for success.
Why 90% of OKRs fail in organizations worldwide
How conscious leaders turn OKRs into a culture-shaping force
The key differences between OKRs vs KPIs and why it matters
How to avoid “OKR washing” and set goals that inspire action
Why transparency and co-creation beat top-down goal setting
How to measure behavior and impact — not just numbers
Proven practices to roll out OKRs across large, complex organizations
The generational shift demanding new leadership styles
🌐 Elevate your leadership with a FREE consultation:
https://elitehighperformance.mykajabi.com/book-a-free-consultation
About Philipp Schett
Philipp Schett is one of the world's leading OKR (Objectives and Key Results) experts who has built Wave Nine, the fastest-growing OKR consultancy globally. With extensive experience as a Director at a major telecommunications and strategy consultancy, followed by roles at Meta and T-Mobile, Philipp specializes in the intersection of prioritization, communication, and process improvement.
Unlike competitors who merely rewrite goals or sell certifications, Wave Nine focuses on enabling the true value of OKRs through implementing robust processes and structures for organizations ranging from 400-person non-profits to Fortune 10 enterprises with 150,000+ employees. After 250+ implementations for clients like ABB, Renault Group, Norwegian Cruise Line, and various banks, Philipp has developed a pragmatic, results-driven approach that transforms how organizations execute their strategies.
Contact Philipp Schett
https://www.linkedin.com/in/philipp-schett/
Find Susan Hobson, Founder & CEO of Elite High Performance, Top Leadership Coach & Author, at the following links:
https://www.elitehighperformance.com/leadership-consulting/ https://www.linkedin.com/in/jumpstartliving/
https://www.instagram.com/susanlhobson/
https://www.tiktok.com/@susanlhobson
Tracey Allen - Head of Real Estate at Nokia
https://www.linkedin.com/in/tracey-allen-a70b95b/
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