What if the thing holding your team back isn’t skills, tools or technique—but their mindset? In this episode, I talk with Umar Hameed—hypnotist, executive coach, and founder of No Limits Selling—about the invisible blocks that keep salespeople stuck in B-player territory… and how to help them break through. Umar shares powerful, practical tools for rewiring beliefs, unlocking confidence on demand, and creating a team of authentic, purpose-driven A-players. We unpack the real reason pipeline reviews feel like the Spanish Inquisition, why traditional team models fail in modern sales environments, and how to tap into the true identity of a salesperson beyond the persona and self-doubt. If you want to help your reps stop playing small, feel genuinely good about selling, and perform at their best consistently—don’t miss this one. How to shift your team’s mindset in two minutes 🔹 Recognise mindset as the missing piece – Tools and training aren’t enough. It’s the internal belief system that determines whether a B-player steps up or stalls. 🔹 Use memory to boost confidence – Recall a moment you felt unstoppable. Relive it with all your senses. Then use a physical anchor (like a fist and saying “Yes”) to lock that feeling in. 🔹 Change limiting beliefs – Identify the belief behind the behaviour (e.g. “I’m too young” or “I don’t deserve success”) and reframe it into something empowering. 🔹 Create identity alignment – Help reps move beyond their persona and inner doubt to connect with who they really are. That’s where high performance lives. 🔹 Lead with love – A mindset of love (for yourself and others) creates calm, presence and connection. Sales isn’t manipulation. It’s service. Timeline summary [04:54] – The real gold: how many B-players could be A-players if their mindset shifted?[06:10] – The three faces we wear in sales: persona, delusion, and the authentic self[08:20] – Why limiting beliefs about money keep reps stuck in low-performance orbits[13:04] – The contagious power of belief and what great leaders really do[18:00] – The 2-minute confidence exercise that changes everything[22:15] – The hidden shame salespeople carry and how society wires it in[26:00] – Umar’s mission: Mindset Boosters and helping people heal on demand[30:13] – Why love is the ultimate sales superpower (and how it helps you listen better) Links & resources 🎧 Mindset Boosters – Umar’s on-demand mindset toolkit 🏫 Free Parallel Team Playbook – For leading modern sales teams If this episode hit home, share it with your team, give us a follow, and drop a review. Let’s lead first and sell more.