Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
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Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
Drink, Breathe, Bathe, and Flush | Parker Benthin, Vice President of Sales at Brondell Inc.
Leading in Ecommerce
29 minutes
3 years ago
Drink, Breathe, Bathe, and Flush | Parker Benthin, Vice President of Sales at Brondell Inc.
In this conversation, Parker Benthin, VP of Sales at Brondell Inc., shares some of Brondell’s strategies around its “drink, breathe, bathe, and flush” products. Listen to an interesting founding story, learn how to use the internet to your advantage, and laugh as you hear how the crazy toilet paper shortage created more business for Brondell. You will also hear Parker’s perspective on curiosity and the shoulder-to-shoulder principle.
Episode Outline
[00:29] Introduction to Parker
[02:21] About Brondell Inc.
[03:47] Founding Story
[06:12] Innovation from the Entrepreneurial Mindset
[08:39] Awareness Effects on Brondell’s Products
[10:48] Innovations that Propelled Brondell Forward
[14:36] Accelerating Online Success
[17:45] Distribution Spectrum and Strategy
[20:42] Building out-of-the-box Ideas
[23:39] Curiosity Wins
[25:32] The Shoulder-to-shoulder Principle
Leading in Ecommerce
Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
