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Leading with Insights
Monica Mulhotra
3 episodes
8 months ago
Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher. In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytel...
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Marketing
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All content for Leading with Insights is the property of Monica Mulhotra and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher. In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytel...
Show more...
Marketing
Business
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The Psychology of Good Storytelling
Leading with Insights
35 minutes
2 years ago
The Psychology of Good Storytelling
Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher. In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytel...
Leading with Insights
Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher. In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytel...