Worried you're not strategic enough? Concerned you don' completely understand what strategy is, and isn't? In this conversation with Kayla Malss, we uncover the simplicity of true strategy and how it applies not only to business and professional development, but to every major facet of life.
Strategy isn't just about planning, it's about making intentional choices. In this episode, we break down the fundamentals of strategy, from overcoming the fear of it, to defining what truly matters. We explore the power of saying no, aligning energy with goals, and why strategy must come before tactics. You'll also learn how self-awareness, purpose, and adaptability shape successful, and strategic, leadership.
Join us as we go through the three key stages of strategy:
1. The Present: Where are we now?
2. The Plan: What are we going to achieve?
3. Implementation: How to do it.
Whether you're leading a business or your own career, this episode will help you build a strategy that evolves with you.
00:00 The Importance of Strategy in Business
02:57 Overcoming the Fear of Strategy
05:48 The Evolution of Strategy Post-COVID
08:50 Defining Strategy: A Simple Approach
10:26 Key Axioms of Strategy
13:04 Choosing What Not to Do
16:03 Saying No: A Strategic Approach
17:03 Aligning Energy with Strategic Goals
19:46 The Importance of Strategy Before Tactics
20:41 Understanding Strategic Structure
21:58 Self-Reflection in Strategy Development
23:54 Identifying Purpose and Brand Why
26:24 The Role of Self-Awareness in Leadership
27:56 Approaching Situational Analysis Without Judgment
29:51 Separating Personal Identity from Brand
31:49 Establishing Goals and Success Metrics
34:00 Conducting SWOT Analysis for Personal Development
36:00 Mapping Out the Path to Success
40:53 Adjusting the Funnel: Goal Setting and Planning
45:59 Implementation: From Planning to Action
50:18 Iterating Strategies: Signs of Life and Feedback
55:48 Purpose-Driven Leadership: Navigating Challenges
01:01:51 Embracing Change: The Importance of Flexibility
01:06:56 Building Connections: Vulnerability in Leadership
Visit the podcast page for resources mentioned in this episode!
Related episode: Navigating the rapid rise to leadership
Connect with Kayla:
Instagram: @alliesmanagement
TikTok: @alliesmanagement
Subscribe to: Kayla' Substack
Hear more from Kayla: This is Business podcast
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Instagram: @LeadWellwithJacqui
LinkedIn: Jacqui Butler
Website: www.leadwellco.com.au
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