Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
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Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
A 'before and after' exercise for one of your stories
Leaning Forward
18 minutes
3 years ago
A 'before and after' exercise for one of your stories
What does it actually mean to 'tell a better story'? In this episode we answer this very question with an exercise - the transformation of a bare framework of a story into something more gripping, and human. It's like the difference between a house and a home, an idea popularised by Dionne Warwick and Luther Vandross in a hit song from the 1960s. We also feature a guest podcast - Storytelling with Puck by Stefano Capacchione. Show is hosted by Andrew Thorp, AKA 'The Multi-Story Man'. Andrew...
Leaning Forward
Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
