Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
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Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
If you want to tell good stories, talk about struggle!
Leaning Forward
16 minutes
2 years ago
If you want to tell good stories, talk about struggle!
If you haven't got any struggle in your story, you haven't really got a story at all. When nothing much happens or it's all good news you're unlikely to engage your audience. In this episode, we explore where to find the struggle in your story and how to tell it in such a way that it enhances your brand. Check out the work of Bryce McNabb on brand storytelling AND the amazing speaker (and coach) Richard McCann. We also feature a guest podcast - Power to Speak by Jackie Goddard. Show is hos...
Leaning Forward
Jonathan Cooper runs the Unlearning Company, helping individuals and teams realise their potential and contribute to their organisation's success. In this conversation with Andrew Thorp, he shares his thoughts and experiences of how companies can capture and use stories to engage their workforce and drive profitability. Reference to the Southwest Airlines video ('Our purpose & vision'). We also feature a guest podcast - Power to Speak by Jackie Goddard. Andrew Thorp is a professional spe...
