In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
All content for Leap into Luxury is the property of Natalie Lennon & MJ Evely and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
In this episode, we speak with Alice Langston from French skincare brand Caudalie. Alice shares invaluable insights on the importance of localisation for luxury brands, highlighting how Caudalie adapts its marketing strategies to resonate with the UK market. We discuss the nuances of transcreation, media planning, and navigating regulatory challenges. Alice also shares how Caudalie personalises its marketing to British consumers and explores emerging trends in the luxury sector. This episode ...
Leap into Luxury
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
