In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
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In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
OSPREY LONDON: Blending Legacy with Digital Innovation
Leap into Luxury
31 minutes
6 months ago
OSPREY LONDON: Blending Legacy with Digital Innovation
In this month's episode, Natalie and MJ sit down with Lana Rush, Head of Marketing at OSPREY LONDON, to explore how a heritage British brand with deep artisanal roots is navigating the digital frontier. From preserving the founder’s original vision to building a seamless digital flagship experience, Lana reveals how to bring a heritage brand into the now, while staying true to the spirit that made it iconic. Hosts: Natalie Lennon & MJ Evely Guest: Lana Rush Created by: LEAP Luxe Sou...
Leap into Luxury
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
