Explore various facets of running and scaling a digital marketing agency, encompassing foundational strategies and operational best practices. They discuss the importance of client onboarding for building trust and retention, while also examining different onboarding approaches like group and self-service options, noting their respective pros and cons. A significant portion of the texts focuses on business models for agencies, detailing options such as retainer, project-based, and performance-based models, alongside insights into specialised, full-service, and sole proprietorship agencies. Furthermore, the sources highlight crucial performance metrics and KPIs for agencies to track, including customer acquisition cost, lifetime value, and client retention rates, emphasizing their role in profitability and growth. Finally, the articles touch upon various organizational structures like traditional, pod, matrix, and flat models, offering guidance on selecting the most suitable framework for an agency's unique needs and growth stage.