Markus Bernhardt, Principal of Endeavor Intelligence, details how to turn AI activity into measurable business change. Known for his evidence-driven approach and “The Two-Wave Transformation” model, Markus explains how leaders can distinguish between tactical AI adoption and deeper structural change. He also introduces one of his latest research areas, “The Last Inch Challenge,” focusing on the human and organizational gap between AI capability and trust.
Key Takeaways:
00:00 Introduction.
01:51 An evidence-based approach guides AI decisions in L&D and across the business.
04:27 Many organizations show activity without achieving business change.
06:31 Early pilots and workshops build literacy in L&D but are not the transformation.
09:33 Leadership remains the primary barrier to effective AI integration in L&D.
15:59 Teams progress from literacy to fluency before structural change in L&D workflows.
19:19 L&D evolves from content creation to organizational design and governance.
21:18 Practical workflow improvements in L&D free capacity for higher value work.
27:20 Markus’ latest research, “The Last Inch Challenge,” looks at the trust gap that is hindering AI adoption.
Resources Mentioned:
https://www.linkedin.com/in/markus-bernhardt/
Endeavor Intelligence | LinkedIn
https://www.linkedin.com/company/endeavor-intelligence/
Endeavor Intelligence | Website
https://www.endeavorintel.com/
"The Two-Wave Transformation" model
https://www.endeavorintel.com/frameworks
https://www.endeavorintel.com/endeavor-report
https://www.learningguild.com/
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