13 - Storytelling Over SEO: Championing Tank Trucking's Frontline with Jason McDaniel

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Learning Podcasts: I Love Learning and On the Front Line

Dr. Gina Anderson

118 episodes

1 week ago

Two different shows with similar purpose! To help people and organizations win with learning! My I Love Learning podcast highlight individuals who have overcome the impossible to make a better life for themselves. We all have hurdles so I wanted to create a channel for sharing those stories. My On The Front Line podcast I’ll introduce you to the trailblazers💥💥the top leaders, quiet heroes, and bold change-makers who are creating better outcomes for the people who move our world.

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13 - Storytelling Over SEO: Championing Tank Trucking's Frontline with Jason McDaniel

Learning Podcasts: I Love Learning and On the Front Line

24 minutes 9 seconds

2 months ago

13 - Storytelling Over SEO: Championing Tank Trucking's Frontline with Jason McDaniel

On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson speaks with James McDaniel, serves as editor for Bulk Transporter and Refrigerated Transporter magazines, bringing two decades of journalism experience to the trucking industry.

Jason discusses his commitment to preserving print magazines despite industry trends toward digital-only content, and why physical publications still matter for connecting communities. Jason shares his perspective on SEO versus quality storytelling, the overwhelming nature of data in both media and trucking operations, and how telematics creates similar challenges for fleet operators. He talks about the role of AI in journalism and trucking.

Listen to this episode to hear how Jason is shaping the future of trucking media while staying true to the fundamentals of good storytelling and community connection.

What You’ll Learn in This Episode:

Jason's background in journalism and his transition into trucking media over the past 20 years
The mission of Bulk Transporter and Refrigerated Transporter magazines to share best practices and spotlight industry leaders
The historical connection between the magazines and the National Tank Truck Carriers association since 1937
The fight to preserve print magazines in an industry moving toward digital-only content
The challenges of SEO-focused content versus in-depth storytelling and quality journalism
The proper role of AI in journalism and business operations

Connect with Jason on LinkedIn HERE.

Want to learn more about Jason’s work? Check out Bulk Transporter, Refrigerated Transporter magazines website HERE.

Check out EndeavorB2B, Jason’s parent company website HERE

Check out EndeavorB2B, Jason’s parent company podcast, The Fleet Lead HERE.

Check out the Luma Brighter Learning website HERE.

Think you'd be a great guest on the show? Apply HERE.

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