09. How AI and Chatbots Will Transform Search and Learning with Alex Birkett

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Learning to Change

Melissa Emler

28 episodes

1 week ago

Change is hard. It’s hard enough when you’re trying to break a bad habit or work toward a new goal. But leading change in your organization? That can feel impossible. Learning to Change is a show that’s about making change easier—for individuals and organizations—through learning. Bringing 20 years of education experience to leaders, managers, and executives, host Melissa Emler talks with people who have led change through learning in their organizations. Each episode is a tool for helping you and your organization create a culture of learning so that you can get unstuck, move forward with confidence, and achieve your goals. Learning to Change will help you break down barriers to learning and make learning the cultural DNA of your team.

All content for Learning to Change is the property of Melissa Emler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

09. How AI and Chatbots Will Transform Search and Learning with Alex Birkett

Learning to Change

35 minutes 47 seconds

2 years ago

09. How AI and Chatbots Will Transform Search and Learning with Alex Birkett

AI, chatbots, and generative search are already changing the way that we find and take in content online, and their impacts will only continue to grow.
I’m joined today by Alex Birkett to talk about the future of search and how people will discover and interact with content online.
We discuss whether websites and traffic numbers will even matter in the future and how evolutions in how we search will change how content gets accessed and used.
Alex Birkett is a co-founder of Omniscient Digital, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. He lives in Brooklyn with his dog Biscuit.
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LISTEN TO THE FULL EPISODE TO HEAR:

* Why generating AI content is a short-term solution to the wrong problem

* How novelty and expertise-seeking can drive content use beyond simplified AI answers

* What is information gain and why content producers should focus on it

* Why websites and email lists still matter

* The hot takes and competing commitments of adapting to the future of search

LEARN MORE ABOUT ALEX BIRKETT

* Omniscient Digital

* AlexBirkett.com

* The Long Game Podcast

* Connect with Alex on LinkedIn

LEARN MORE ABOUT MELISSA EMLER AND MODERN LEARNERS:

* Modern Learners

* Modern Learners Community