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How Google’s AI Overviews Are Changing Legal Search and What Law Firms Can Do About It
Legal Marketing Happy Hour
15 minutes
3 months ago
How Google’s AI Overviews Are Changing Legal Search and What Law Firms Can Do About It
In this episode of Legal Marketing Happy Hour, host Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, talks about one of the most significant shifts in Google Search—AI Overviews (AIO). Jim explains how these AI-generated summaries are changing the way potential clients find law firms online, the differences between AIO and traditional search results, and why high-quality, multi-platform content is now more important than ever. The conversation covers practical tips for improving visibility, the risks of misinformation, and how law firms can use AI tools strategically without compromising ethical obligations.
