Crystal has pioneered a different approach to developing audience insights for advertising dollars to be more precisely spent, called ARI. This, alongside her tenacity and resilience, has enabled Digital Culture Group to gain tremendous industry wide recognition in a short period of time!

She shares how brands can take advantage of AI for audience makeup, how the ARI tool works, and what she aspires to do now! Crystal also hones in on how she has found different angles for brands to reach their consumers and the importance of understanding culture thoroughly.