James excelled greatly while leading Jamba Juice to a healthy financial position and increasing its footprint substantially for more customers to be exposed to the brand. Leveraging that expertise and skills he acquired, alongside Krista, they together launched Culture Design Lab, which is company that specializes in helping others develop, maintain, and improve a healthy company culture!

Krista and James have just authored a book based on conversations with many other corporate leaders and their experiences working together with companies to improve culture that tells readers techniques on how to make the company wide changes they need to. The book is called, Culture Design: How to Build a High-Performing, Resilient Organization with Purpose.

James talks about building Jamba Juice, what it took to succeed, and the competitive food and beverage scene. Krista and James both share more on the case studies behind Culture Design Lab and what we can expect next!