Land operator Nicholas Staley went from grinding out 30–50K months to consistently hitting 200K+ months—without adding complexity or bloated teams. In this episode, he breaks down the exact sales process, urgency tactics, objection handling, team structure, comping workflow, and mindset* that created his jump.We cover:- Why land is a sales and marketing business, not a land business- The urgency technique that doubled his close rate- Handling spouse objections, price objections, and “call me Monday”- Setter → closer → TC workflow (and what actually matters)- His comping process using Land Insights & the 5-comp rule- Scaling texting from 50K → 200K sends/month- KPIs, talk-time targets, hiring from the Philippines- The mindset shift that separates operators from hobbyistsIf you want to see how a lean team turns 100–200 leads/month into predictable deals, this episode is your blueprint.Follow Nicholas:X (Twitter): @_nickstaleyYouTube: Nicholas Staley