WATCH ▶️ Watch this episode on YouTube ***   EPISODE DESCRIPTION In this episode, Bekim is joined by Tom Hall. Tom is the Co-Founder & Co-CEO of BluMortgage from Toronto, Ontario, one of the top independent CRMs for mortgage brokers in Canada. Used by 3 of the top 5 brokers in the country and over $11.5B in mortgage volume managed annually, BluMortgage is leading the transition from a historically manual-process to a digital-first experience for agents and their customers, and was named one of the Globe & Mail's Top Growing Companies in 2024. Tom is also the host of the Mortgage Tech Talks podcast, which covers the latest in mortgage technology, and was named one of the CMPs Rising Stars of 2024.   Tom is here to discuss:→ What led him to BluMortgage, what BluMortgage is and who's their avatar client, and how BluMortgage has evolved from a diagnostic to a prescriptive business.→ How to implement good CRM habits, separating your customer journey process from a system, and building a good business foundation with data & open source frameworks.→ Where AI fits in the mortgage industry, predictions on the future of mortgage tech, and what's coming from BluMortgage in 2025.   BluMortgage Website: www.blumortgage.ca BluMortgage Instagram: @blumortgage BluMortgage LinkedIn: @BluMortgage Tom Hall's Instagram: @mortgage_tech_tom Tom Hall's LinkedIn: @TomHall Tom Hall's YouTube: @mortgagetechtom Mortgage Tech Talks Podcast: @mortgagetechtalks ***   CONNECT WITH THE SHOW 🎙️ Lending Thoughts Podcast: @lendingthoughts 📺 Lending Thoughts Podcast YouTube: @LendingThoughtsPod 📸 Lending Thoughts Podcast Instagram: @lendingthoughtspod ⏰ Lending Thoughts Podcast TikTok: @lendingthoughtspod 👥 Lending Thoughts Podcast Facebook: @LendingThoughtsPodcast ***   CONNECT WITH BEKIM 📸 Bekim Merdita's Instagram: @bekim_merdita 📋 Bekim Merdita's LinkedIn: @BekimMerdita ***   CONNECT WITH ROCKET PRO CANADA 🔗 Rocket Pro Canada Website: www.rocketpro.ca 📸 Rocket Pro Canada Instagram: @rocketprocanada 📋 Rocket Pro Canada LinkedIn: @RocketProCanada 👥 Rocket Pro Canada Facebook: @RocketProCanada ***