WATCH ▶️ Watch this episode on Youtube ***   EPISODE DESCRIPTION In this episode, Bekim is joined by Frances Hinojosa. Frances is the Co-Founder, Principal Broker, and CEO of Tribe Financial Group from Oakville, Ontario, who's won numerous accolades over her 30 years in the mortgage industry. A seasoned leader whose career spans from starting in the bank to running a firm and her own practice, Frances has always been a trusted resource for mortgage advice, sitting on many advisory boards, including MPC, and been featured across all forms of media, including the Globe and Mail and CP24. Possessing integrity, transparency, & heart, her passion for her craft can be seen not only in her excellent client care and impressive business numbers, but also in her efforts to mentor those across the mortgage industry.   Frances is here to discuss:→ Her journey into the mortgage industry, banking vs brokering, and her time on the board of MPC.→ The mission she has with her team/brokerage, how she's created company culture and applied core values, and the legacy she wants to leave behind.→ How we can bring change to the industry with tech & innovation and new business cycles, the difference in the next generation of consumers, and what new Agents should be looking for when they pick a brokerage.   Tribe Financial Website: www.tribefinancial.com Tribe Financial LinkedIn: @TribeFinancial Tribe Financial Instagram: @tribe_financial Frances Hinojosa's Website: www.franceshinojosa.ca Frances Hinojosa's LinkedIn: @FrancesHinojosa Frances Hinojosa's Instagram: @frannahinojosa ***   CONNECT WITH THE SHOW 🎙️ Lending Thoughts Podcast: @lendingthoughts 📺 Lending Thoughts Podcast YouTube: @LendingThoughtsPod 📸 Lending Thoughts Podcast Instagram: @lendingthoughtspod ⏰ Lending Thoughts Podcast TikTok: @lendingthoughtspod 👥 Lending Thoughts Podcast Facebook: @LendingThoughtsPodcast ***   CONNECT WITH BEKIM 📸 Bekim Merdita's Instagram: @bekim_merdita 📋 Bekim Merdita's LinkedIn: @BekimMerdita ***   CONNECT WITH ROCKET PRO CANADA 🔗 Rocket Pro Canada Website: www.rocketpro.ca 📸 Rocket Pro Canada Instagram: @rocketprocanada 📋 Rocket Pro Canada LinkedIn: @RocketProCanada 👥 Rocket Pro Canada Facebook: @RocketProCanada ***