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Let's Make This More Interesting
eatbigfish - Adam Morgan
28 episodes
6 months ago

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.



Hosted on Acast. See acast.com/privacy for more information.

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Management
Business,
Marketing
RSS
All content for Let's Make This More Interesting is the property of eatbigfish - Adam Morgan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Business,
Marketing
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Interesting at the speed of culture (with Nick Tran)
Let's Make This More Interesting
53 minutes 28 seconds
7 months ago
Interesting at the speed of culture (with Nick Tran)

Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”?

 

In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss:

 

  • How TikTok has changed the playing field for a new generation of brands
  • How he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.
  • The creativity that financial and time constraints force you to develop
  • Why he always looks for win-win-win partnerships 
  • Learning how to create a ’must-see’ piece of creative work
  • Why he believes in moving creative in-house to speed up social
  • The need for a balanced diet of marketing measurement beyond KPIs and ROI

 __


Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/


Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ 


Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.


Hosted on Acast. See acast.com/privacy for more information.

Let's Make This More Interesting

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.



Hosted on Acast. See acast.com/privacy for more information.