Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.
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Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.
Hosted on Acast. See acast.com/privacy for more information.
This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising.
Drawing from their experience David and Jeffre share their definition of the five key components of interesting:
We also learn why we should avoid chasing empty spectacle in the battle for attention, why Nike’s legendary work with athletes can’t be replicated by just any sports brand, what the classic Cadbury’s Gorilla ad teaches us about mystery, and the risk of being sucked into the ‘boreplex’.
Watch Jeffre’s 2006 video on Interestingness: how interesting ads work differently, and what value Interestingness delivers for marketers.
Nike x Charles Barkley “I am not a role model”
Nike x Tiger Woods "I Am Tiger Woods"
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Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/
Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.
Hosted on Acast. See acast.com/privacy for more information.