What does it really take to walk away from a cushy six-figure job, sell your house, and bet on yourself? Marty joins me to share the unfiltered story of building a product company from scratch, finding his edge in trust-based sales, and staying centered when COVID and tariffs punched a hole in the balance sheet. He’s equal parts sharp operator and laid-back realist—someone who can talk Walmart buyers one day and laugh off stress the next. We start with responsibility learned at home and foll...
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What does it really take to walk away from a cushy six-figure job, sell your house, and bet on yourself? Marty joins me to share the unfiltered story of building a product company from scratch, finding his edge in trust-based sales, and staying centered when COVID and tariffs punched a hole in the balance sheet. He’s equal parts sharp operator and laid-back realist—someone who can talk Walmart buyers one day and laugh off stress the next. We start with responsibility learned at home and foll...
Logistics Expert: Balancing Professional Ambition & Personal Fulfillment
Let's Ride w/ Paul Estrada
49 minutes
6 months ago
Logistics Expert: Balancing Professional Ambition & Personal Fulfillment
What happens when you prioritize both career success and family fulfillment? Alyssa Coriel's journey offers a masterclass in modern work-life integration that defies conventional wisdom. Rising from an entry-level position to Vice President at a multi-billion dollar transportation company before turning 40, Alyssa could have followed the traditional executive path. Instead, she made the radical decision to relocate her family to Steamboat Springs, Colorado – a remote mountain town that...
Let's Ride w/ Paul Estrada
What does it really take to walk away from a cushy six-figure job, sell your house, and bet on yourself? Marty joins me to share the unfiltered story of building a product company from scratch, finding his edge in trust-based sales, and staying centered when COVID and tariffs punched a hole in the balance sheet. He’s equal parts sharp operator and laid-back realist—someone who can talk Walmart buyers one day and laugh off stress the next. We start with responsibility learned at home and foll...
