82. ABM: An Account-based Mindset

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Let’s talk ABM

strategicabm

82 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

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82. ABM: An Account-based Mindset

Let’s talk ABM

41 minutes 19 seconds

2 weeks ago

82. ABM: An Account-based Mindset

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.

Watch this episode and learn:

How to adopt an Account-based mindset beyond traditional campaigns
Ways to strengthen alignment between Sales and Marketing teams
Strategies to identify and prioritize high-value target accounts
Practical tips for driving measurable ABM results