83. ABM: Beyond the Campaign

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Let’s talk ABM

strategicabm

85 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

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83. ABM: Beyond the Campaign

Let’s talk ABM

46 minutes 49 seconds

2 months ago

83. ABM: Beyond the Campaign

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath.

Watch this episode and learn:

How to protect and grow your top 20% accounts
Why ABM is a revenue multiplier for resilience, retention, and expansion
What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS
How to measure ABM success beyond pipeline with metrics that CROs value