85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

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Let’s talk ABM

strategicabm

85 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

Let’s talk ABM

35 minutes 41 seconds

1 month ago

85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.

Watch this episode and learn:

How Datadog evolved from PLG to a focused, account-based growth model.
Why a “two-hat” ABM structure strengthens GTM alignment.
What B2C-style creativity can teach B2B marketers about engagement.
How AI enhances research and personalization while keeping ABM human-led.