Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, a global leader in residential real estate, with a portfolio of brands that includes Sotheby’s International Realty, Corcoran, Coldwell Banker, CENTURY21, Better Homes & Gardens, and ERA, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today. She describes what she calls Emographics, the nuanced emotional profile of a consumer you get from neuroscience-based research, that is key to unlocking the consumer relationships marketers want to build. Esther-Mireya talks about why it's a false assumption that consumer behavior is mostly rational, and how we need to go deeper to understand the layers of truth and the diversity of emotional profiles of our consumers. She shares that the most successful brands are not selling the value proposition of their product or service, they are the brands that are eliciting an irrational emotional response in a human beings, inspiring them to desire things when they may not even understand why.
Contact Info:
Esther-Mireya Tejeda - https://www.linkedin.com/in/esthermireya/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.