In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
From Outreach SAAS to Link Building Services with Dave Schneider
Let's Talk Link Building
34 minutes
2 years ago
From Outreach SAAS to Link Building Services with Dave Schneider
In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency. We'll dive into his background and how his start as a travel blogger led him to build and grow the email outreach tool known as NinjaOutreach until he had a successful exit. We also dive into his latest project of building out a lin...
Let's Talk Link Building
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
