In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
Guest Posting & Listicle Link Building with Laura Slingo
Let's Talk Link Building
31 minutes
2 years ago
Guest Posting & Listicle Link Building with Laura Slingo
In this episode, Laura Slingo, Outreach Manager at Sage, walks us through her SEO background and how she started with Link Building. We dive into her favorite link building strategies, in particular guest posting and listicle link building. She shares her approach for those types of campaigns as well as strategies for running Hero Content campaigns. We close our episode with some essential tips and tricks from Laura to up our outreach game. Connect with Laura on Twitter at @LauraSlingo or ...
Let's Talk Link Building
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
