In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
Link Building for Niche Sites with Stephen Hockman
Let's Talk Link Building
32 minutes
2 years ago
Link Building for Niche Sites with Stephen Hockman
In this episode, we're joined by Stephen Hockman, Owner of SEO Chatter. Stephen takes us through his career journey, and how he got into SEO and link building. We start by discussing the importance of on-page SEO as a foundation before starting any link building efforts. Stephen then explains his favorite link building strategies, such as homepage link building and internal link building, and shares real-life stories of successful and unsuccessful link building. We also talk about how link b...
Let's Talk Link Building
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect w...
