Alex sits down with British designer and independent watchmaker Giles Ellis, founder of Schofield Watch Company. They get into craftsmanship, authenticity, design, and what truly separates luxury from things that are just expensive. Giles shares how one watch built for himself became an 18-year independent brand with a cult following, plus the philosophy and discipline behind Schofield’s design language, customer experience, and storytelling. A must-listen for anyone who loves watches, artistry, or thoughtful creators.