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Level Up: A Marketing Podcast
Lev
72 episodes
4 months ago

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. 


In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday! 

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Marketing
Business
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All content for Level Up: A Marketing Podcast is the property of Lev and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. 


In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday! 

Show more...
Marketing
Business
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How to Prepare Your Data Foundation for Artificial Intelligence (AI)
Level Up: A Marketing Podcast
33 minutes
2 years ago
How to Prepare Your Data Foundation for Artificial Intelligence (AI)

In this Level Up episode, Jordan Kraus and special guests Brian Esham, Director of Technical Services, and Christy Glesing, Sr. Marketing Consultant, explore how AI has evolved throughout 2023 and its future for business applications. Together they discuss topics like building consent and trust into AI models, the steps to prepare your data foundation for successful AI integration, and how you can ensure its marketing use cases align with your company's goals.


Listen in for:

  • 00:45 - 03:55 πŸ“ˆ The evolution of AI in 2023 and continuing to 2024
  • 03:51 - 06:07 🀝 Data and building AI models, ensuring consent and privacy in the trust layer, policies
  • 06:09 - 08:26 πŸ”§ Preparing your data foundation
  • 08:30 - 10:52 πŸ”„ Understanding the customer lifecycle and the data gaps, narrowing focus
  • 10:57 - 14:02 πŸ€– Traditional AI, Machine Learning, and Generative AI: is your data set up for these technologies?
  • 14:10 - 17:05 πŸ“€ Data and breaking down silos that ultimately benefit customer experiences
  • 17:06 - 18:26 πŸ€¦πŸ½β€β™‚οΈ "Do I really need to go through all this work for AI?"
  • 18:22 - 20:59 ⏰ Do you need to have a majority of a data foundation before pursuing AI?
  • 20:59 - 23:34 πŸ™‹ If you don't know where to start, consider bringing in a partner to consider and build an AI integration strategy
  • 23:40 - 25:50 πŸ† Small wins that lead to big wins with data cleanup and adopting AI
  • 25:50 - 26:39 βœ… Use cases that align with company goals
  • 26:39 - 29:36 What are the possibilities with AI once a data foundation has been created?
  • 29:37 - 33:11 Salesforce announces free Data Cloud and Tableau trials. Considering other Salesforce tools and Einstein
Level Up: A Marketing Podcast

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. 


In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!