Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.
Key takeaways:
-Search everywhere optimization beats Google-only SEO
-AI Overview formatting can boost mentions fast
-Consolidate, update, and delete to stay visible
Chapters:
(00:00) SEO 2026 strategy overview
(00:29) Search everywhere optimization shift
(01:34) AI Overviews clicks decline
(03:12) Brand sentiment and citations
(06:06) Content consolidation and deletion
(08:20) AI Overview bullet optimization
(09:27) Multi-platform content repurposing
(13:20) Single Grain hiring note
(13:52) Programmatic SEO still works
(15:15) Track SEO to revenue
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
