Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
All content for Leveling Up with Eric Siu is the property of Eric Siu and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.
KEY TAKEAWAYS
• Win AEO with listicles, citations, and Reddit engagement
• BOFU and guides outperform for answer engines
• AI workflows unlock massive content scale
CHAPTERS
00:00 What AEO Really Is
00:35 Listicle Outreach Strategy
01:17 Importance of Citations
02:04 Reddit Community Signals
02:53 BOFU Content and Guides
04:16 FAQs for AEO
04:45 Proprietary Data Advantages
05:11 Brand Mention Monitoring
05:35 Fixing Technical SEO
06:03 AI Workflows for Scale
07:05 Final AEO Framework
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
