Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore.
We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023.
Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.
If you’re still relying on traditional “brand marketing,” you’re already behind.
Chapters
(00:00) Why old B2B playbooks fail in 2026
(00:27) Dead rules: volume, DIY SaaS, traditional SEO
(04:37) New rules: AI adoption and AI operator model
(07:22) Cross-platform authority and B2B CTV
(08:37) Creator-led LinkedIn and Monday action plan
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
