Two brothers found ample room for growth in the billion-dollar water bottle industry. John and Jameson Fitzgerald left their finance careers to tackle a gap in the health tech market: hydration tracking. Their startup FLOZ transforms your beloved Stanley, Hydroflask, or Yeti into a smart device with a simple straw attachment. In this episode, Gary and Jill challenge the founders on everything from their IP protection strategy and influencer marketing plans to manufacturing hurdles and fundraising approach. The brothers reveal their impressive preparedness, sharing insider details about athlete partnerships, manufacturing visits to Mexico, and their strategic two-phase capital raise already underway. If you've ever wondered how hardware startups navigate the treacherous path from concept to commercialization – or if you're just curious about the next big thing in health tech – this episode pours out a masterclass in entrepreneurial preparation.

Learn more:

https://www.flozhydration.com/

https://www.instagram.com/flozhydration/

https://www.linkedin.com/company/floz-hydration