In this episode of Leveling Up with Gary & Jill, we sit down with Lynn Wilford Scarborough, CEO of Cheeza Pleeza, a unique keto-friendly cheese brand. Lynn shares her unexpected journey from caring for her mother to becoming an accidental food entrepreneur. Gary and Jill dive deep into the challenges of scaling a food business, exploring topics such as product development, distribution channels, and co-packing partnerships. The conversation takes an enlightening turn as they discuss potential growth strategies, including strategic joint ventures and corporate partnerships. This episode offers valuable insights for food entrepreneurs navigating the complex landscape of retail distribution and scaling production while maintaining product quality and brand integrity. Listeners will gain practical advice on when to consider outside partnerships and how to position a niche food product for potential acquisition or investment.