Demi Oloyede, founder and CEO of Limpiar, shares her journey of building a tech-enabled cleaning services platform. What starts as a conversation about connecting cleaners with customers evolves into a masterclass on strategic focus and business model refinement. Gary and Jill help Demi navigate the challenges of managing a two-sided marketplace while avoiding the temptation to "boil the ocean."
The discussion reveals how Limpiar pivoted from individual contractors to small business partnerships, transformed their customer acquisition strategy, and leveraged HOA relationships to build a more sustainable business model. Through their platform, Limpiar is bringing transparency and trust to an industry traditionally plagued by uncertainty and inconsistency. Demi's candid insights about battling "shiny object syndrome" and the importance of establishing clear priorities resonate with entrepreneurs at any stage.
As the conversation unfolds, Gary and Jill guide Demi through crucial strategic considerations, from managing customer trust to scaling operations efficiently. The episode showcases how focusing on core customer segments and building strong relationships with property managers and HOAs can create a path to sustainable growth. Demi's innovative approach to lean operations and smart outsourcing provides a blueprint for entrepreneurs looking to build scalable businesses without overextending resources.
Whether you're running a marketplace business or struggling with strategic focus, this episode offers valuable lessons on the art of building a focused, scalable business model while maintaining the discipline to stay true to your core mission.
Learn more about Limpiar
https://limpiar.online/
https://instagram.com/Limpiaronline
https://www.linkedin.com/company/limpiaronline/