What does it take to build an app that’s used by millions, and what do you do when you discover a 54% untapped market opportunity? In this episode, we sit down with Jess Bennett, Product Owner for the NEXT app, to pull back the curtain on the tech that powers your shopping experience.
Jess reveals the fascinating data behind the global app market: 78% of users are on Android, yet they only make up 22% of our app customers. We explore why this is, and how a complete "replatform" of our Android app is set to unlock massive growth for NEXT. Find out how we're future-proofing our business, creating a best-in-class user experience, and preparing to capture a whole new audience.
Plus, ever wondered what "bug fixes" really means? Jess breaks it down for us. We also discuss the key differences between the app and website, and how AI is helping us accelerate development to get new features to you faster than ever.
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