The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.

In this deep dive, let's chat about creating content that guides your audience to true transformation and long-term results. “Quick Win” content like “10 headlines to use for your next blog post” is fun to share as an instagram carousel, and often gets a lot of engagement! But as copywriter Jess Jordana pointed out, this might not be the best type of content to help your audience experience true transformation. Jess explains that she wanted to “stop giving a way out of writing, and give them a way into loving it instead.”

- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/15/summer-deep-dive-3/

- Episode 14 with Jess: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000554971475