In this episode of Life Expressions, host Charie Ginete-Ilon interviews Shannon Cox, the Associate Dean of Commerce and Business Administration at Douglas College. They discuss Shannon's inspiring journey in education and marketing, the importance of experiential learning, and how business education is evolving in response to digital transformation. Shannon shares insights on essential skills for marketing students, the balance between personalization and ethical practices, and the significance of mentorship in shaping future leaders. The conversation emphasizes the need for authenticity in marketing and the importance of continuous learning in a rapidly changing industry.Takeaways-Shannon's journey includes retail positions that shaped her understanding of customer needs.-Building relationships is key to success in any organization.-Experiential learning prepares students for real-world challenges.-Curiosity, storytelling, and bravery are essential skills for marketers.-Bridging theory and practice is crucial for marketing students.-Digital transformation has made marketing more accessible but also more complex.-Marketers must adapt to new tools and platforms continuously.-Authenticity in marketing builds brand trust and loyalty.-Balancing personalization with ethical data practices is increasingly important.-Mentorship plays a vital role in developing future business leaders.