In this episode of Life in Digital, host Ed Steer sits down with Oliver Spark, CEO of Sweet Analytics, to unpack why customer data is the cornerstone of modern retail growth, and how brands can use it to scale smarter and faster.

Oliver gives us an inside look at Sweet Analytics and what sets their platform apart in a crowded market. He dives into why customer data is the most critical asset for retailers today, how it directly fuels eCommerce success, and why understanding actual profitability is essential for long-term performance.

The discussion explores Sweet Analytics’ five key growth levers for eCommerce and how retailers can prioritise effectively to maximise results. Oliver also shares how Sweet Analytics is leveraging AI to enhance decision-making, sharpen targeting, and give retailers a genuine competitive edge.

This episode is a must-listen for anyone looking to stay informed on the evolving role of data in retail and how the smartest retailers are using data to drive growth.