Welcome to Life, Money, and In-Between — the conversations that strip success to the bone.
In this first episode, I sit with Yogev, a 29-year-old startup founder who raised $250,000 to revolutionize how creators fund their work. His idea: turn content creation into investable shares through blockchain.
Two years later, it was gone.
We talk about what actually happened — not the PR version — and break it down into three truths most builders never face until it’s too late:
Talk to your customers. Assumptions kill faster than bad products.
Meaning vs. burnout. Hard work doesn’t destroy you — working without meaning does.
Market fluidity. When the world moves, your model must too — or it dies.
I take these lessons and apply them directly to my own operation — from sales to systems — and explore how you can use them to rebuild your own direction, whether you run a business or just your own life.
This isn’t a podcast about startups.
It’s about how people break, rebuild, and learn to keep breathing between life and money.